Posted tagged ‘URB’
Nike’s ingenious concept for Original Run spotlights exclusive original compositions for continuous workout mixes to accompany their product partnership with Apple. Past artists include Aesop Rock, The Crystal Method, A-Trak, The Hives, Cassius and LCD Soundsystem. While the supervision seems to keep in line with larger indie-pop music culture, the outcome has been widely received as a solid product.
As per the odometer feature for our Nano, I think we’ll just have the music, thanks.
Nike+ Original Run feat. Simian Mobile Disco (5min Teaser Mix)
Streaming on URB’s Blog